We contacted the campaign team of Alexandre Holroyd, then LREM candidate for Northern Europe in the 2017 French parliamentary elections.
Alexandre Holroyd, a very new politician, was suffering from a lack of notoriety, especially since the constituency in which he ran was particularly large, comprising ten countries in northern Europe: the British Isles (United Kingdom and Ireland), the Nordic countries (Norway, Sweden, Finland, Denmark and Iceland) and the three Baltic States (Estonia, Latvia and Lithuania).
Together, with his Team, we developed very short videos to post on the candidate’s social networks that would focus on important aspects of his campaign programme:
Brexit, education, ecology, Scandinavian countries…
We also imagined a dynamic video on the principle of quick, serious or lighter questions and answers. This video was broadcast between the two rounds of the election, on the candidate’s social networks and relayed by his campaign team.
All of these videos were viewed tens of thousands of times on social networks and helped promote Alexandre Holroyd throughout his constituency and beyond. Alexandre Holroyd won and unseated the incumbent. He is now the Member of Parliament for the 3rd constituency of French citizens living abroad.