COCA COLA 100th anniversary

COCA COLA 100th anniversary

To mark the 100th anniversary of its presence in Europe, Coca-Cola France organised a major Citizen Debate, for two days, with 100 young people from all over France, invited to reflect and share their vision of Europe.

Coca-Cola France’s requirement was to find different video formats, to tell the story from an institutional standpoint, and to relay it effectively on social networks.

Nice Day Agency has worked on several formats, innovative, powerful, impactful, each one the subject of a detailed synopsis to illustrate its proposals.

In total, 8 videos were delivered, from 30 seconds to 3 minutes.

All were filmed during the two days of the event and were edited as needed, with each time a version subtitled in FR and a version subtitled in EN.

One of these videos was sponsored on Coca-Cola’s Twitter and LinkedIn institutional accounts

4 interviews of young people :

  • Célia 1/4
  • Alexis 2/4
  • Eleni 3/4
  • Giovanni 4/4
  • vidéo institutionnelle
  • vidéo kaléidoscope
  • portraits croisés d’animateurs
  • vidéo compte-rendu

A few months later, Coca-Cola France organized the rendering of this citizen’s debate to politicians. A new opportunity for Nice Day Agency to produce 2 new videos for social networks.

  • Jean Bizet
  • Sabine Thillaye