DRIEA

DRIEA

We won a tender from the regional and interdepartmental direction of equipment and planning, Ile de France. Their requirement was to produce a film for social networks for their 2018 road safety awareness campaign, as part of the Regional Fortnight of Vulnerable Users.
With the help of the film production company Magic Time, we conceived and wrote the script, and went on to produce the mini film: “Game Over”.

We then organized a programmatic campaign on Facebook that registered about 100,000 single views in The Ile de France region.