For this project, the requirement of the Ministry of Higher Education was to showcase innovative projects implemented by universities to avoid undergraduate students dropping out.
Nice Day Agency produced nine 3-minutes films, each story telling the initiatives put forth by the universities of Angers, Aix Marseille, Le Havre Normandie, Paris-Saclay, Lyon amongst others…. These mini films can be viewed on the web page Parcours Sup of the Ministry of Higher Education.
The concept was specially developed by Nice Day Agency.
The idea was to create very lively videos, rich with examples and testimonies from students who had participated in these projects. At the same time we wanted them to be very didactic. These videos were produced in “landscape” format.
Aix Marseille Université
Université Le Havre Normandie
Université de Limoges
Université de Montpellier
Université Jean Moulin Lyon 3
A synopsis was produced each time before the shooting, giving a fairly precise idea of what the speakers were going to tell us: teachers and students.
During the one-day shoot, however, we gave the students the freedom to express themselves freely, in order to capture authenticity , enthusiasm and emotions.
The videos were delivered on average 3 days after the shooting..
Two “square” teaser formats were produced for social networks and were sponsored on Facebook and LinkedIn.